Athlete training
Coaching · Programming · App

TRAIN
LIKE YOU
MEAN IT.

IRONCLAD is a coaching system for people who are done guessing. Real programming, honest accountability, and a method built across a decade of training competitive athletes.

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The Method

Three rules.
No shortcuts.

A protocol built from a decade of coaching lifters, fighters, and high-output professionals. The principles are simple. The execution is everything.

01

Measured Overload

Every set has a target. Loads, reps, and tempo logged weekly so the curve never lies.

02

Recovery On Purpose

Sleep, fuel, and deloads are written into the block. You build output without burning out.

03

Real Accountability

Direct line to your coach, weekly form reviews, and check-ins that actually happen.

Programs

Pick your block.

Each block is a complete training cycle — periodized, tracked, and tied to a measurable outcome.

Barbell Base10 weeks

Barbell Base

Squat, press, and pull dialed in with linear-to-block progression.

Engine Builder8 weeks

Engine Builder

Threshold, VO2, and aerobic capacity for athletes who need to last.

Aesthetic Block14 weeks

Aesthetic Block

Hypertrophy programming for lean mass, symmetry, and presentation.

Pricing

Pick your tier.

Honest pricing. Cancel anytime. No surprise upsells.

Solo

$35/mo

App + library. You run the show.

  • Full program catalog
  • Workout & macro tracker
  • Technique video index
  • Members community
Choose Solo
Most Picked

Squad

$139/mo

App, group coaching, and nutrition.

  • Everything in Solo
  • Monthly program swaps
  • Weekly group call
  • Nutrition framework
  • Private chat channel
Choose Squad

Private

$385/mo

1-on-1 coaching. By application.

  • Fully custom block
  • Weekly 1-on-1 video
  • Direct coach access
  • Custom nutrition
  • Form review on every lift
Choose Private
Voices

Real people. Real reps.

★★★★★
"Logging tempo and rest changed everything. Down 14lbs and lifting heavier than I ever have."
@daniela.lifts
★★★★★
"First block I actually finished. Already two weeks into the next one with a real plan."
@theo.moves
★★★★★
"Shoulders, back, and posture all look different. I trust the work now instead of guessing."
@harper.rx
★★★★★
"Coach answers in hours, not days. The check-ins keep me honest when I'd usually drift."
@m.kovac
★★★★★
"Stage prep felt manageable for the first time. Numbers held all the way to peak week."
@aria.builds
★★★★★
"Sleep and recovery being part of the program is what finally made it stick."
@noah.under
Head coach
The Coach

Trained by someone who's been under the bar.

"Discipline isn't a mood. It's the work you do on the days you don't feel like it. We're not chasing perfect — we're chasing a version of you that doesn't quit."

Coach Jonas Reyes · Head of Programming · 12+ years coaching

The bar is loaded. Are you?

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Questions

FAQ

Yes. Every block scales — first-time lifters, returning athletes, and competitors all train inside the same system at the right level.